- Kia provides 130-strong car fleet to AO25 event organizers, made-up totally of award-winning all-electric and hybrid fashions
- Kia to reaffirm its dedication to electrification, showcasing EV3, EV5, EV6 and EV9 all through the event
- New model campaigns ‘What’s Your Subsequent Transfer?’ and ‘What Strikes You?’ to have interaction followers globally and regionally
Kia Company is as soon as once more supporting the Australian Open – the distinguished tennis Grand Slam occasion of the Asia-Pacific area – by the provision of a fleet of official event autos, together with its all-electric EV5, EV6 and EV9 fashions, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV fashions.
Because the Main Companion of AO25, the model held an official car handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Event Director; and Ash Barty, Australian Open champion. Following 24 years of assist, Kia continues to be the Australian Open’s longest-running main accomplice.
Kia introduced event officers with a fleet of 130 autos, that includes 25 items of EV9, 15 items of EV5, 10 items of EV6, 30 items of Carnival HEV, 25 items of Sorento HEV and 25 items of Sportage HEV. That is the primary yr that each one event autos are electrified – both all-electric or hybrid. The autos will present gamers, match officers and VIPs with protected, comfy and sustainable transport round Melbourne throughout AO25 which runs from January 12 to 26.
“Our partnership with the Australian Open has all the time been about pushing boundaries and provoking motion, and this yr we’re excited to take it additional with our electrified fleet,” commented Ho Sung Music, Kia President and CEO. “By showcasing our EV and hybrid fashions, we reaffirm our dedication to sustainable mobility whereas supporting one of many world’s most prestigious sporting occasions.
“By way of our AO25 campaigns, immersive buyer experiences, and collaborations with Tennis Australia, we purpose to have a good time the spirit of progress and empower people to embrace their ‘subsequent strikes’. Kia’s electrical autos are on the coronary heart of this journey, embodying the way forward for mobility and connecting followers worldwide to the power of this very good occasion.”
Kia is taking the chance of AO25 to underscore its dedication to creating all-electric and hybrid automobiles accessible to a higher variety of individuals, with the official car fleet and a sequence of fan engagements. The corporate is showcasing its full all-electric lineup (EV3, EV5, EV6 and EV9) all through the event whereas providing followers the chance to have interaction with EV expertise at main touchpoints throughout Melbourne Park.
“We’re delighted to proceed our shut relationship with Kia, the Australian Open’s longest-serving accomplice and probably the most enduring sports activities sponsorships in Australia,” mentioned Craig Tiley, Australian Open Event Director. “The Australian Open and Kia are each dedicated to cultivating and celebrating the spirit of progress – making us ideally suited companions.”
“We’re delighted to share that this yr’s fleet of 130 Kia autos is made up totally of award-winning all-electric and hybrid fashions, demonstrating each Kia and the AO’s dedication to sustainability and innovation. When Kia’s iconic AO automobiles begin showing on Melbourne’s streets, the town is aware of that the AO has arrived, creating an unbeatable environment and buzz.”
As a part of AO25, Kia is introducing its newest model marketing campaign, ‘What’s Your Subsequent Transfer?’, that includes the Kia EV3 globally and the EV5 regionally, to have interaction tennis followers in the course of the Australian Open. This marketing campaign, aligned with Kia’s model ethos, “Motion That Evokes,” showcases the power and progressiveness of AO25 whereas encouraging audiences to tackle new challenges. Particularly, the documentary movie ‘Rafa’s Subsequent Transfer’ illustrates Nadal’s story on the Australian Open and his day-to-day pursuits exterior of tennis.
Kia is teaming up with Tennis Australia once more to supply an inspiring four-episode digital sequence titled ‘What Strikes You?’. This sequence will discover the private tales of present tennis gamers delving into what fuels their ardour past the tennis courtroom. By way of candid interviews carried out contained in the Kia EV5 and EV9, the sequence highlights how these athletes discover inspiration of their lives and promotes Kia’s electrical autos as symbols of innovation and motion.
Moreover, Kia has launched a sequence of packages to create unforgettable experiences for its prospects and followers throughout AO25. 90 Kia prospects from world wide, chosen by promotional actions after test-driving and buying Kia EVs, will be a part of stay match viewing and a particular tour of Melbourne Park. Ten influencer groups can even attend the occasion as friends of Kia and create participating content material from AO25 as they drive by the town of Melbourne in Kia EVs.
In one other initiative, 20 youngsters in Korea have been chosen as official Ballkids for AO25. These youngsters can even take pleasure in once-in-a-lifetime experiences, akin to being on the courtroom with the world’s finest gamers, participating in tennis actions, and exploring Melbourne’s wealthy tradition and iconic sights.
