- Tesla bought 38,965 Cybertrucks final 12 months.
- That makes it the best-selling electrical pickup truck in America.
- However demand appears to be slowing down.
Tesla bought 38,965 Cybertruck pickup vehicles in 2024, based on estimates from Cox Automotive. In its first full 12 months on sale, the Cybertruck dunked on the electrical model of the famed Ford F-150. It ran circles across the Chevrolet Silverado EV. It trounced the Rivian R1T, too. It was the best-selling electrical pickup within the U.S., and the fifth best-selling battery-powered mannequin total.
However does the Cybertruck have the endurance to be an actual moneymaker for Tesla? Or is that this extra of a flash-in-the-pan occasion, fueled by hype that’s certain to fizzle out. Zoom in on the Cybertruck’s quarterly gross sales numbers from final 12 months, and it appears like demand for the shiny, angular truck could also be already beginning to falter.
That’s not nice information, given Tesla’s disappointing 2024. The electrical automaker simply notched its first year-over-year decline in deliveries in over a decade, regardless of launching a brand-spanking-new mannequin right into a automobile section that Individuals, by and huge, can’t get sufficient of. (The Ford F-Collection truck has been America’s hottest automobile of any form for happening 5 many years.)
Within the fourth quarter of 2024, Tesla bought 12,991 Cybertrucks, Cox says. That’s a steep, 22% decline from Q3’s 16,692. Earlier than that the truck was seeing regular progress, with 8,755 gross sales in Q2 and a pair of,800 in Q1, its first full quarter on sale.
This may increasingly sign that after an preliminary surge of pent-up demand from Cybertruck preorder holders—the automobile was first revealed manner again in 2019, in spite of everything—curiosity is fading. Certainly, Enterprise Insider reported final week that Tesla staff on the Cybertruck manufacturing line in Texas had been being reassigned to the Mannequin Y line, which doesn’t precisely scream “overwhelming shopper demand.”
We’ve additionally seen Tesla pile on perks like free lifetime Supercharging to clear launch-edition Cybertrucks (the so-called Basis Collection) from its stock. The vehicles have additionally been piling up on used-car tons.
Photograph by: InsideEVs
However the quarter-over-quarter drop in gross sales is the clearest signal but that Cybertruck demand is slowing down. To make sure, it’s potential that is the results of production-side points, too, like a reported kink within the Cybertruck’s battery provide chain. Tesla did not reply to questions concerning the slide in Cybertruck gross sales. Tesla virtually by no means responds to media inquiries.
Auto trade analysts have lengthy warned that the Cybertruck could be too bizarre and too costly to significantly speed up Tesla’s gross sales, and that appears to be what’s occurring right here.
“I believe customers like new stuff, and new stuff that is reasonably priced,” mentioned Stephanie Valdez Streaty, director of trade insights at Cox. The Cybertruck is certainly new, however not very reasonably priced, she famous.
“It should, I believe, proceed to be difficult to actually enhance gross sales for the Cybertruck considerably,” she mentioned, given its steep worth and area of interest viewers.
Amid a wider slowdown in EV gross sales progress, it’s turn into clear that what folks really need—and what’s going to transfer the needle for automotive firms—are long-range EVs with mass-appeal that gained’t break the financial institution. Just like the Chevrolet Equinox EV, our Breakthrough EV of the Yr.
Tesla went the exact opposite course and appears to be paying the worth. Preliminary pricing for the Cybertruck began above $100,000, and now the lowest-cost mannequin begins at $79,990.
Tesla says it has a less expensive mannequin within the works for 2025. For its sake, that had higher come to the rescue quickly.
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