Kia America at the moment introduced a brand new collaboration with The Nature Conservancy (TNC) – a world environmental conservation group– to help freshwater conservation throughout america. Over the following three years, Kia is investing $3 million to help TNC’s aim of conserving 1 million kilometers of rivers and 30 million hectares of lakes, wetlands, and floods by 2030. The initiative, which can formally kick off on World Water Day (March 22, 2025), may even increase consciousness of and educate audiences on the significance of freshwater ecosystems to maintain all life.
This collaboration aligns with Kia’s broader dedication to environmental duty and giving again to the communities during which it serves and lives.
“Water is one in all our most treasured sources, and we have now a duty to assist defend it for future generations,” stated Russell Wager, vice chairman of promoting, Kia America. “By teaming up with The Nature Conservancy, we’re not simply funding a mission – we’re supporting on-the-ground motion that can make an actual distinction. Our aim is to encourage our prospects and communities to hitch us in defending the wetlands and waterways that all of us rely upon.”
Kia’s help will allow TNC in defending freshwater ecosystems by way of a number of key initiatives. These embody restoring essential wetlands to cut back flood impacts, enhancing water high quality, and enhancing wildlife habitats. Moreover, Kia will help TNC’s efforts to collaborate with Indigenous and native communities to make sure more healthy and extra resilient ecosystems for folks and nature.
Particularly, this joint effort will help tasks that target modernizing water infrastructure for ecological well being, implementing pure processes to boost resilience and scale back catastrophe dangers, and advancing sustainable agricultural water administration insurance policies.
“Water is the lifeblood of the planet and rivers, lakes, and wetlands are working additional time to maintain it pumping. These programs are feeding communities, shaping cultures and sustaining the variety of life on Earth,” says Nicole Silk, World Director of Freshwater Outcomes at The Nature Conservancy. “We should all do our half to guard these ecosystems. That’s why we’re thrilled to collaborate with Kia America on this marketing campaign. By combining TNC’s experience in conservation with Kia’s revolutionary strategy to sustainability, we intention to revive and defend freshwater habitats, help biodiversity, whereas additionally and selling clear water entry. This joint effort underscores our shared imaginative and prescient of a world the place nature and folks thrive collectively.”
This collaboration with TNC underscores Kia’s dedication to environmental stewardship and group engagement. In recent times, Kia has elevated its funding in eco-conscious packages – together with world initiatives to cut back ocean plastic air pollution and now freshwater conservation. By supporting the restoration of wetlands and different pure options, Kia helps to construct extra resilient communities and a more healthy planet for generations to come back.
