- UX Studio Seoul is likely one of the world’s first participatory open analysis hubs, participating prospects in designing future mobility experiences
- The Group goals to advance mobility consumer expertise (UX) by integrating actual consumer insights immediately into car design and growth
- Guests can take a look at UX ideas utilizing VR, be part of analysis packages, and discover the Group’s software-defined car (SDV) structure within the Open Lab
- UX researchers and chosen prospects work collectively to validate mobility UX ideas via real-world simulations within the Superior Analysis Lab
Hyundai Motor Group (the Group) is opening the ‘UX Studio Seoul’ in Gangnam – an iconic Seoul district and tech startup hub – on July 3. The brand new participatory analysis middle is designed to co-create future mobility experiences in collaboration with customers, marking a big milestone within the Group’s ongoing journey of innovation.
The UX Studio Seoul is likely one of the first open analysis platforms within the world automotive trade the place prospects can actively take part within the growth of mobility consumer expertise (UX) and apply their insights to UX ideas. Clients can freely discover numerous future mobility environments, participate in pioneering UX analysis, and expertise firsthand how buyer suggestions influences car options and their growth.
“Our imaginative and prescient for one of the best UX goes past comfort to foster a very inspiring mobility expertise,” stated Hyolin Kim, Vice President and Head of the Characteristic Technique Group at Hyundai Motor Group. “On the coronary heart of this imaginative and prescient is the voice of our prospects. UX Studio Seoul will not be about delivering a one-way expertise – it’s a collaborative hub the place buyer insights are immediately built-in into the precise car growth course of.”
The opening of UX Studio Seoul displays the Group’s dedication to revolutionizing consumer experiences amidst a paradigm shift pushed by electrification and autonomous driving. The studio will showcase the Group’s capacity to ship differentiated worth throughout all facets of mobility, together with driving efficiency, infotainment techniques, and comfort options, making certain that each touchpoint enhances prospects’ mobility expertise.
Open Lab: Mobility Person Interplay and Exhibitions
The primary flooring of UX Studio Seoul options the ‘Open Lab’, an interactive area divided into three distinct areas: UX Take a look at Zone, SDV Zone, and UX Archive Zone. Every space is thoughtfully designed to offer guests with distinctive alternatives to discover the cutting-edge applied sciences and analysis processes that outline the Group’s method to mobility UX.
- UX Take a look at Zone provides guests a possibility to know the UX analysis course of via three sections: UX Perception, UX Idea, and UX Validation.
- UX Perception introduces the general UX analysis course of via massive shows. Guests can submit their concepts about mobility UX after experiencing experimental car doorways, seats, and middle consoles geared up with key UX ideas.
- UX Idea includes a wood examine buck[1], permitting guests to discover numerous UX ideas similar to seating preparations, storage options, and shifting consoles. VR gadgets allow guests to expertise these options in an immersive surroundings.
- UX Validation features a validation buck[2] for driving simulations, the place guests can work together with numerous in-vehicle gadgets as a part of a digital driving surroundings projected on LED panels. The system’s eye-tracker screens the motive force’s gaze, which is then analyzed for take a look at analysis and validation.
- SDV (Software program-defined Car) Zone highlights Hyundai Motor Group’s state-of-the-art SDV {hardware} and software program know-how, divided into two sections:
- E&E Structure options {the electrical} and digital (E&E) structure launched on the ‘Pleos 25’ developer convention. This structure reduces system complexity by consolidating the high-performance car pc (HPVC) and zone controllers, and allows steady software program updates by decoupling {hardware} and software program developments.
- SDV Testbed permits guests to work together with the Group’s next-gen infotainment system, Pleos Join, based mostly on Android Automotive OS (AAOS). Pleos Join allows seamless mobile-to-vehicle integration and incorporates the AI voice assistant Gleo AI, permitting superior voice management of infotainment options.
- UX Archive Zone paperwork the Group’s UX journey, providing sensory-themed exhibitions that spotlight milestones within the evolution of the Group’s UX. The primary exhibit, themed round Visible Expertise, showcases developments in data show applied sciences, similar to instrument clusters, middle consoles, head-up shows (HUDs), and digital aspect mirrors.
Superior Analysis Lab: Immersive Analysis House
The‘Superior Analysis Lab’ is an immersive UX analysis facility positioned on UX Studio Seoul’s second flooring. Its options are divided into three areas: UX Canvas, Characteristic Improvement Room, and Simulation Room – Arc. These areas are designed to facilitate in-depth research and prototype testing for UX researchers and pre-recruited prospects.
- UX Canvas is a multi-purpose area for workshops and seminars between UX researchers and prospects.
- Characteristic Improvement Room is a devoted analysis lab for the event of particular person UX ideas similar to autonomous driving UX, high-performance car UX, and human-machine interface (HMI). The room permits a versatile redesign of the area to shortly adapt to varied UX ideas and themes. It is just accessible to Hyundai Motor Group UX researchers and chosen contributors.
- Simulation Room – Arc permits researchers to validate their UX ideas developed from UX Canvas and the Characteristic Improvement Room, utilizing a configurable take a look at buck adaptable from compact sedans to full-size SUVs, six-axis movement simulators, and a big, 191-degree curved show fabricated from 730 LED modules. The room simulates real-world environments, from world cities, and motor racing tracks for high-performance automobiles. The consumer and driving knowledge are collected via the digital camera and sensors for future UX analysis and improvements.
Hyundai Motor Group is working its world UX Studios in cities all over the world, together with Shanghai, Frankfurt, and Irvine, CA. to include region-specific consumer suggestions into UX idea growth. The Group goals to combine consumer preferences worldwide of their car designs, delivering constant innovation and worth throughout markets.
UX Studio Seoul replaces the unique UX Studio, which opened in Seocho in 2021, providing an expanded and extra accessible area for guests. Located at Hyundai Motor’s workplace in Gangnam, Seoul, the power goals to ship the Group’s core values of mobility UX extra successfully to a wider viewers.
Beforehand, the UX Studio served as an inner collaboration platform for Hyundai Motor Group researchers throughout car planning, design, and engineering. Person analysis, a key element of the UX growth course of, was carried out privately, involving chosen prospects.
For extra details about the Group’s UX Studios or to order an expertise program, go to https://www.hyundai.co.kr/uxstudio.
