Who provides clothes to F1 groups
The debut of Adidas as a provider of technical and informal clothes for the Mercedes F1 group reshapes a part of the style sponsorship panorama in Components 1. Puma, beforehand essentially the most represented model (supplying 5 groups till 2024), loses the Brackley-based group and is now tied with Alpinestars, an Italian firm that provides fireproof fits to McLaren, Alpine, Haas, and Racing Bulls. However which style manufacturers are investing in F1 group sponsorships? Right here’s the up to date overview as of January 2025, following the announcement of the Mercedes-Adidas partnership.
McLaren
Fits: Alpinestars | Clothes: Castore
The reigning Constructors’ Champion group maintains its partnership with the Italian model Alpinestars for the technical gear worn by drivers and mechanics throughout race weekends. For informal put on, together with t-shirts, shirts, and trackside apparel for engineers, executives, and drivers, McLaren depends on the English model Castore.
Ferrari
Fits: Puma | Clothes: Puma and Giorgio Armani
Ferrari has had a longstanding sponsorship settlement with Germany’s Puma, which produces the drivers’ fits (together with these of Lewis Hamilton, a longtime ambassador of the model) and the group members’ clothes. Including a contact of magnificence, Giorgio Armani provides formalwear for particular events.
Pink Bull
Fits: Sparco | Clothes: Castore
In 2023, Pink Bull ended its lengthy collaboration with Puma, which beforehand equipped each technical racing gear and group kits. The group opted for the Italian model Sparco for the drivers’ fits (Max Verstappen and Liam Lawson) and fireproof gear utilized by mechanics. For informal trackside put on, the group kits are produced by Castore, which additionally sponsors McLaren and Alpine in 2025.
Mercedes
Fits: Adidas | Clothes: Adidas
The partnership between Mercedes and Adidas is complete, as indicated by the announcement of the deal. The German model replaces Puma, a “sibling” model given their shared origin in a post-war household enterprise cut up and rivalry between brothers Rudolf and Adolf Dassler. Adidas now provides each the technical racing gear and the informal group kits, beforehand supplied partly by Puma and partly by Tommy Hilfiger.
Aston Martin
Fits: Puma | Clothes: Hugo Boss
Puma continues to offer fits for Aston Martin’s mechanics and official drivers Fernando Alonso and Lance Stroll. For trackside informal put on, the Silverstone-based group’s workers wears clothes from the sports activities line of Hugo Boss.
Alpine
Fits: Alpinestars | Clothes: Castore
After ending its partnership with the Turin-based firm Kappa, Alpine formally turned the third group in 2025 to undertake trackside clothes equipped by Castore, becoming a member of McLaren and Pink Bull. For technical gear, the collaboration with the Italian firm Alpinestars has been confirmed.
Haas
Fits: Alpinestars | Clothes: Tricorp
The small American group differs from lots of its Components 1 rivals, together with in its alternative of trackside group kits, that are equipped by the Dutch firm Tricorp, primarily lively within the workwear market. Like Alpine, McLaren, and Racing Bulls, Haas makes use of fits and technical gear branded Alpinestars throughout periods.
Racing Bulls
Fits: Alpinestars (?) | Clothes: Hugo Boss
Pink Bull’s junior group doesn’t comply with its mum or dad firm concerning style sponsorships. Trackside clothes for Yuki Tsunoda and Isack Hadjar will likely be supplied by Hugo Boss, which additionally promoted its Hugo streetwear model on the livery of the VCARB01 in 2024. Nonetheless, there may be uncertainty in regards to the provider of fits and technical gear: final season, they had been branded Alpinestars, however the Italian firm’s logos are presently absent from the lively sponsors for 2025.
Williams
Fits: Puma | Clothes: Puma
In 2024, Williams revamped its wardrobe by switching to Puma as its technical sponsor. Till the earlier yr, the historic British group used OMP fits and informal clothes from the English model Umbro. Beginning final season, the German firm Puma has supplied all gear for Alex Albon and teammates Logan Sargeant and Franco Colapinto. This association will proceed in 2025 with the anticipated arrival of Carlos Sainz.
Sauber
Fits: Puma | Clothes: Code Zero
Alongside Ferrari, Aston Martin, and Williams, Sauber—nonetheless working underneath its title for an additional yr earlier than Audi’s arrival in 2026—is the fourth group on the grid to put on fits and racing gear branded Puma. Nonetheless, trackside clothes is equipped by the Dutch firm Code Zero, which primarily operates within the crusing sector.
Components 1 Group and FIA
It’s value noting that personnel working on the monitor additionally put on branded clothes. Components 1 workers, led by CEO Stefano Domenicali, usually sport Puma merchandise, although it stays to be seen if the brand new LVMH sponsorship will embody formalwear or equipment from one of many famend manufacturers inside the French luxurious group. FIA personnel, however, put on trackside clothes branded AlphaTauri, an organization underneath the Pink Bull group that till 2023 lent its title to the Faenza-based group.
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