It was in 2002 when ALPINA revised its iconic badge for the fourth time because the well-known emblem was created again within the Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months underneath the BMW company umbrella. In line with a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the symbol is slated for a minor replace for next-generation vehicles.
Whereas we will’t share the brand new emblem right here on account of copyright causes, you may view it on the supply hyperlink beneath. It introduces a delicate evolution that solely diehard ALPINA followers are more likely to discover. Purists will probably be glad to listen to that the only throttle on the left and the crankshaft on the precise stay. Nonetheless, the protect has been eliminated for a minimalist look. Talking of simplifying issues, the emblem is proven in black and white. That stated, it wouldn’t appear proper for the normal purple and blue heart to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the more moderen submission from January 2025 issues the brand new emblem with out the addition of BMW to the brand new/outdated badge. This might recommend that vehicles will probably be marketed as BMW ALPINA in press supplies and ads, however the mildly revised emblem itself gained’t incorporate the BMW title.
BMW owns each emblems, that are registered underneath the next lessons within the items/providers class. Class 12 covers: “Cars; drives for cars; engines for cars; elements and equipment for cars.” Class 35 contains: “Provision of economic data and provision of economic data and recommendation to shoppers within the choice of services; retail and wholesale providers referring to cars and their elements and equipment.”
Apparently, the brand new emblem submitting additionally contains Class 37. It refers to: “Set up, cleansing, restore, and upkeep work referring to automobiles and elements and equipment for automobiles; restoration of automobiles; rental, leasing, and letting of things in reference to the availability of the aforementioned providers, insofar as included on this class; recommendation and knowledge referring to the aforementioned providers, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration providers for older ALPINA fashions. Perhaps it’ll observe the identical technique utilized by BMW Traditional to help house owners of classic vehicles.
Regardless of the case, the new-era ALPINA underneath BMW’s management begins in 2026. The dad or mum firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Supplied there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Sequence is making a return, probably joined by a next-generation X7. Each are stated to characteristic V8 energy and probably even EV derivatives.
Pushing ALPINA additional upmarket will seemingly come on the expense of lower-tier fashions. Because of this, the B3, B4, and their crossover derivatives could possibly be residing on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can also be anticipated to be dropped, as BMW is making ready to section out the 8 Sequence lineup.
Supply: German Patent and Trademark Workplace (DPMA) by way of CarBuzz
