A brand new, clearer and extra interesting graphic design, nevertheless it’s not simply the visuals that make the brand new product created by IBM for Ferrari’s racing division stand out.
The app unveiled right this moment in Miami is an ideal mix of IBM know-how and knowledge supplied by Scuderia Ferrari HP. The aim is evident: to revolutionize and improve fan engagement utilizing numerous instruments, together with generative synthetic intelligence.
Now obtainable in English and, for the primary time, in Italian, the app features a brand-new Race Heart and Racing Insights developed with IBM watsonx for a extra immersive expertise. These AI-based options purpose to convey followers even nearer to the actions of Scuderia Ferrari HP throughout race weekends and embrace:
AI-generated race summaries: post-race summaries of Scuderia Ferrari HP’s efficiency, obtainable inside hours after a race. Utilizing watsonx LLMs, advanced race knowledge is reworked into compelling narratives that includes insights from drivers and the workforce principal.
Put up-race insights and knowledge visualizations: dynamic graphics created with watsonx applied sciences that permit followers to work together with and consider post-race knowledge for drivers and the automobile, together with telemetry, climate, monitor circumstances, session outcomes, automobile and tire methods.
Historic insights on drivers and workforce: analyses that present followers with comparisons between key moments from the 2025 races and previous milestones of Scuderia Ferrari HP, together with these associated to automobiles, drivers, and tracks. This data is generated by watsonx LLMs, together with IBM Granite, and is embedded within the AI-generated race summaries and different Scuderia Ferrari HP content material.
The app can be up to date constantly, rather more often than earlier than. The actual problem can be to ship content material even when the engines are off, however the workforce has emphasised that the absence of the pink automobiles on monitor won’t forestall the creation of authentic content material utilizing knowledge, historic anniversaries, and anecdotes.
Interactive content material comparable to polls, quick movies, 3D experiences will even be created, and followers may have the chance to put in writing to the workforce — together with the drivers — and chat by way of an AI-powered chatbot. It will likely be potential to request knowledge and statistics from each the current and previous of the Scuderia.
The brand new app is barely in its first part. All year long, it is going to be enhanced with extra options and, in line with venture leaders, a membership function can be launched by subsequent season. The aim is to make the app inclusive, but unique, for all Ferrari followers who need to observe the workforce’s adventures in F1, WEC, and e-sports.
“IBM and Ferrari share a accountability for progress, innovation, and excellence,” stated Jonathan Adashek, Senior Vice President of Advertising and Communications at IBM. “With synthetic intelligence, we’re creating a brand new mannequin for digital fan engagement that brings them even nearer to Scuderia Ferrari, whether or not it’s a race weekend or not. The app is constructed with the identical knowledge and analytics applied sciences utilized by IBM shoppers throughout industries to ship enhanced buyer experiences, assist workers obtain new ranges of productiveness, and make extra knowledgeable, data-driven enterprise choices.”
“This app is supposed to convey all our followers nearer to the center of Ferrari’s racing world,” stated Lorenzo Giorgetti, Chief Racing Income Officer. “With IBM’s cutting-edge AI know-how and our shared dedication to innovation and excellence, we’re making a digital expertise worthy of the Ferrari identify. The venture has simply been launched and can develop more and more full within the coming months, maximizing the potential of the instruments IBM is offering. I’m excited to see followers work together with this new app, coming into a brand new dimension of the Ferrari expertise.”
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