The BMW Artwork Automotive program is celebrating its fiftieth anniversary this 12 months, and its story has been advised many occasions. However when it comes straight from Jochen Neerpasch — the person who based BMW M, created BMW Motorsport, and greenlit the primary BMW Artwork Automotive — the story hits in a different way. We spoke with Jochen Neerpasch earlier this 12 months on the Rolex 24 at Daytona, the place he regarded again at how an concept that started nearly accidentally grew into one of the crucial well-known intersections of artwork and motorsport.
The First BMW Artwork Automotive Wasn’t Deliberate
For anybody unfamiliar, the BMW Artwork Automotive sequence is a group of race vehicles — and infrequently highway vehicles — remodeled into rolling artworks by a few of the world’s most celebrated up to date artists. These aren’t replicas or studio props. They’re actual machines which have competed in legendary occasions just like the 24 Hours of Le Mans, painted by names similar to Alexander Calder, Roy Lichtenstein, Andy Warhol, Jenny Holzer, David Hockney, Jeff Koons, Esther Mahlangu, Olafur Eliasson, and Julie Mehretu.
Because the first one in 1975, every Artwork Automotive has been a novel collaboration between engineering and artistry — a canvas with a high velocity, born for the monitor but destined for the museum.
A Cellphone Name from Jean Todt
Neerpasch’s model of the origin story isn’t a sophisticated company pitch. In his phrases, it began as a stroke of probability throughout a time when BMW was restricted in the place it might compete. “It occurred accidentally,” he recalled. “At the moment, we couldn’t race in Europe — solely in the US. We needed to race in Le Mans, however we knew it will be powerful.”
Then got here the decision that set issues in movement. Jean Todt — lengthy earlier than his Ferrari and FIA years — reached out to Neerpasch about an uncommon proposal. “He advised me there was an artwork seller in Paris who had a undertaking. He needed to run a automobile within the 24 Hours of Le Mans, painted by an artist. He had already requested ALPINA to do it, however they’d rejected the concept.” The artwork seller and racing driver was Hervé Poulain.
Most groups might need dismissed it, however Neerpasch noticed one thing extra. “I assumed it was a good suggestion — to not go to Le Mans purely as a motorsport occasion, however as an artwork occasion.”
Racing to Put together a Le Mans Entry
There was one main impediment: BMW’s racing crew was based mostly in the US, and there was no crew in Europe prepared to organize a automobile for Le Mans. “However if you wish to, you at all times discover a option to do it,” Neerpasch stated. That “manner” produced the primary BMW Artwork Automotive — a 3.0 CSL painted by American artist Alexander Calder. Calder’s daring colours and flowing kinds turned the automobile right into a kinetic sculpture, standing out even within the frenetic surroundings of a 24-hour race.
From One-Off Experiment to Ongoing Legacy
After that debut, Neerpasch knew the idea had potential past a single outing. “After the primary 12 months, we determined to do extra Artwork Automobiles. The thought was to attach the artist not solely to the automobile but in addition to the occasion.” This strategy produced items like Roy Lichtenstein’s 1977 BMW 320i Group 5, whose sweeping strains and vibrant gradients symbolized the highway, the rising solar, and the expertise of racing via the French countryside at daybreak.
It wasn’t about simply portray a automobile — it was about capturing the spirit of endurance racing. And remarkably, not one of the artists took fee. “All of the artists after that didn’t take cash,” Neerpasch stated. “They only needed to do it.”
5 Many years, Twenty Automobiles, Infinite Tales
What began with Calder’s CSL now consists of 20 BMW Artwork Automobiles spanning minimalism, pop artwork, magical realism, abstraction, idea artwork, and digital artwork. They’ve been displayed in galleries, raced at Le Mans, and toured the world, every one representing a novel collaboration between an artist’s imaginative and prescient and BMW’s engineering.
And to assume — all of it started with a cellphone name, a rejected proposal, and a motorsport boss who was prepared to take an opportunity on one thing unconventional.
Neerpasch’s story is a reminder that a few of the most enduring legacies in racing don’t begin with a strategic plan. They begin with a “why not?” and the dedication to make it occur.
BMW Artwork Automobiles Timeline (1975–2024)
- 1975 – Alexander Calder (USA) – BMW 3.0 CSL
- 1976 – Frank Stella (USA) – BMW 3.0 CSL
- 1977 – Roy Lichtenstein (USA) – BMW 320i Group 5 Race Model
- 1979 – Andy Warhol (USA) – BMW M1 Group 4 Race Model
- 1982 – Ernst Fuchs (Austria) – BMW 635 CSi
- 1986 – Robert Rauschenberg (USA) – BMW 635 CSi
- 1989 – Michael Jagamara Nelson (Australia) – BMW M3 Group A Race Model
- 1989 – Ken Achieved (Australia) – BMW M3 Group A Race Model
- 1990 – Matazo Kayama (Japan) – BMW 535i
- 1990 – César Manrique (Spain) – BMW 730i
- 1991 – A.R. Penck (Germany) – BMW Z1
- 1991 – Esther Mahlangu (South Africa) – BMW 525i
- 1992 – Sandro Chia (Italy) – BMW 3-Collection Racing Touring Automotive Prototype
- 1995 – David Hockney (Nice Britain) – BMW 850CSi
- 1999 – Jenny Holzer (USA) – BMW V12 LMR
- 2007 – Olafur Eliasson (Denmark) – BMW H2R Hydrogen Report Automotive (Your cellular expectations: BMW H2R undertaking)
- 2010 – Jeff Koons (USA) – BMW M3 GT2
- 2016 – Cao Fei (China) – BMW M6 GT3
- 2016 – John Baldessari (USA) – BMW M6 GTLM
- 2024 – Julie Mehretu (USA) – BMW M Hybrid V8
