- Kia and LG Electronics cooperate to current idea fashions for cell skilled and leisure areas primarily based on Kia’s Platform Past Automobiles (PBVs)
- The PV5 Spielraum Studio idea for cell work and the PV5 Spielraum Glow cabin idea for out of doors actions debut on the 2025 Seoul Mobility Present
- Kia and LG are collaborating to launch the idea fashions within the second half of 2026
Kia Company and LG Electronics at the moment introduced a partnership to collaborate on the implementation of mobility house options primarily based on PBV (Platform Past Automobile) expertise.
The businesses signed a Memorandum of Understanding (MOU) on the Kia pavilion on the 2025 Seoul Mobility Present, held at KINTEX in Goyang, South Korea, and unveiled idea fashions for cell work and leisure areas that incorporate superior house home equipment into Kia’s PBVs.
The MOU signing ceremony was attended by Received-Jeong Jeong, Government Vice President and Head of Korea Enterprise Division at Kia, and Lyu Jae-cheol, president of the LG Residence Equipment Answer Firm.
The settlement brings collectively Kia’s PBV expertise and LG’s experience in AI options. The businesses purpose to supply custom-made house experiences for customers, tailor-made to totally different existence and work wants, by integrating superior house home equipment into PBVs. It will allow customers to rework the car into a personalised workplace, studio, lounge, and many others.
“By providing mobility house options that mix cars with house home equipment, we purpose to steer a transformative shift in prospects’ existence,” stated Received-Jeong Jeong, Government Vice President and Head of Korea Enterprise Division at Kia. “This partnership with LG Electronics advances the core worth of PBVs, contributing to a brand new mobility paradigm the place autos evolve into customized areas for residing and dealing.”
PV5 Spielraum ideas
Kia and LG are showcasing two PV5 Spielraum idea fashions on the Kia pavilion through the 2025 Seoul Mobility Present, held from April 4 to 13. The phrase ‘Spielraum’ – German for ‘play house’ – displays the idea of versatile mobility environments.
- Spielraum Studio idea: The Spielraum Studio idea is geared toward solo entrepreneurs who journey steadily, requiring each workspace and storage. It options LG’s AI-powered house home equipment, corresponding to its modular Stylers[1], good mirrors, and occasional machines, that are built-in to optimize the PV5’s inside. The AI system can monitor the consumer’s enterprise schedule, calculate the remaining journey time to the vacation spot, and advocate equipment settings accordingly.
- Spielraum Glow cabin idea: The Spielraum Glow cabin idea is designed to cater to the rising demand for automotive picnic experiences. It contains home equipment corresponding to fridges, lightwave ovens, and wine cellars, seamlessly supporting a variety of out of doors leisure actions. Every equipment has MoodUP™ panels[2] that modify coloration primarily based on the consumer’s preferences, offering a novel expertise.
The 2 corporations are working collectively to carry the idea fashions to market within the second half of 2026. With this settlement as a place to begin, additionally they plan to cooperate in growing superior house home equipment and AI options that may streamline and improve on a regular basis duties.
[1] LG Styler is LG’s clothes care resolution designed for garment caring, specializing in sanitization and deodorization via TrueSteam™ Know-how. It additionally reduces wrinkles with its shifting hanger and steam.
[2] The MoodUP panel is a function in LG MoodUP™ fridges that permits customers to alter the colour of the door panel through LG ThinQ™ app, enabling the customization of colours to match the popular environment or temper.
