- Pilot settlement between Kia and Purple Sea International (RSG) centered round Kia’s Platform Past Automobile (PBV) fashions and mobility ecosystem
- Kia to produce a PV5 Passenger mannequin for testing throughout RSG websites, supported by inspections, coaching, and distributor experience
- Future collaboration consists of analysis of the upcoming PV7 and expanded use circumstances for luxurious resort logistics and operations
Kia Company has entered right into a pilot settlement with actual property developer Purple Sea International (RSG), first signed in Could 2025, to ship next-generation electrical automobiles, starting with the Kia PV5. Developed via Kia’s Platform Past Automobile (PBV) international enterprise technique, the automobiles mix industrial utility with modular adaptability, supporting sustainable, future-forward mobility.
As a part of the pilot, Kia is supplying RSG with a PV5 Passenger for localized testing throughout key service situations, together with airport-to-resort transfers, inter-resort transport, and broader fleet operations. Whereas this preliminary deployment focuses on two of Saudi Arabia’s flagship locations – The Purple Sea and AMAALA, the collaboration extends past these websites and serves as a broader platform for exploring mobility options and supporting the Kingdom’s Imaginative and prescient 2030 technique to attain a net-zero society.
Constructed for adaptability and operational effectivity, Kia’s PBVs mix electrical mobility with superior software program and configurable interiors, offering versatile options for the hospitality and tourism sectors.
To make sure a profitable integration, Kia has performed an on-site inspection and is offering product coaching and technical instruction for RSG groups. Kia’s approved distributors will stay carefully concerned all through the trial, providing hands-on steerage and localized experience throughout each locations.
Hokeun Chung, Govt Vice President and Head of Future Technique Division at Hyundai Motor Group, mentioned: “Saudi Arabia is a strategically vital marketplace for Hyundai Motor Group (HMG), and we’re happy to start our collaboration with RSG via the PBV Pilot undertaking. Within the mid–to–long run, HMG and RSG plan to collaborate on new enterprise alternatives using modern sensible metropolis applied sciences, comparable to in-vehicle options, knowledge, robotics, and extra. Constructing on our long-standing relationship, we stay up for supporting RSG’s imaginative and prescient of an ultra-luxury, eco-friendly sensible metropolis by delivering HMG’s wider Sensible Metropolis options backed by our intensive experience and capabilities.”
Hans Aksel Pedersen, Group Head of Operations, Purple Sea International, mentioned: “At Purple Sea International, we’re dedicated to setting new benchmarks in accountable growth and sustainable operations. Whereas our visitor land fleet is already 100% powered by daylight, this pilot program with Kia permits us to check probably the most cutting-edge, eco-conscious mobility options in our locations. Collectively, we’re reimaging how folks transfer via and join with the world’s most distinctive locations.”
Ahmed Soudodi, Vice President of Product Advertising and marketing, Kia Center East & Africa, mentioned: “This collaboration is a pure match, pushed by a shared ambition to rework the way forward for mobility via innovation, sustainability, and a deep understanding of buyer expertise. By combining Kia’s next-generation PBV know-how with Purple Sea International’s pioneering method to accountable growth, we’re making a blueprint for smarter, cleaner, and extra linked journey throughout the area.”
Joint long-term dedication to sustainable growth
Trying forward, Kia and RSG are exploring the optimization of PV5 Cargo variants for resort logistics and the manufacturing of a particular PV5 model for RSG, tailor-made to the distinctive wants of luxurious hospitality and resort operations. With a number of physique configurations, conversion-ready options, and a completely linked system, the PV5 is engineered to adapt to the various wants of companies worldwide whereas supporting Kia’s imaginative and prescient of sustainable mobility.
This pilot settlement builds on the long-term commitments of each organizations to accountable growth and sustainable development. As a developer championing regenerative tourism, RSG is main a world shift in how locations are developed, operated, and skilled with an emphasis on environmental care, cultural relevance, and neighborhood influence. Kia, in the meantime, continues to develop its position as a Sustainable Mobility Options Supplier, supporting the transition to scrub, clever, and built-in transportation ecosystems.
This settlement follows the strategic Memorandum of Understanding (MoU) signed in March 2024 between Hyundai Motor Group (HMG) and RSG. It displays a shared imaginative and prescient to unlock new potentialities in sustainable tourism, innovation, and visitor experiences via cutting-edge mobility options.
The initiative is overseen by the HMG Sensible Metropolis Innovation Group, which serves as the general coordinator of Saudi Sensible Metropolis tasks. Kia acts because the official OEM and mobility accomplice, whereas Purple Sea International serves because the visionary developer and operator behind locations alongside the Saudi Purple Beach.
Constructing on this PV5 initiative, Kia and RSG may also consider long-term partnership alternatives, together with the potential deployment of the PV7 – Kia’s upcoming large-format electrical PBV, designed for high-capacity use and anticipated to launch in 2027. Kia will launch the PV9 in 2029, with the aim of promoting 250,000 PBVs globally by 2030 and establishing a scalable, software-driven mobility ecosystem.
Collectively, the collaboration marks a step ahead in delivering significant innovation, the place sensible mobility empowers a brand new period of sustainable journey and operational excellence.
For extra data, go to: https://worldwide.kia.com/int/pbv-intro
