- Kia and Samsung collaborate to reinforce the digital ecosystem of Kia’s Platform Past Automobiles (PBVs) for enterprise
- Samsung’s B2B IoT platform – ‘SmartThings Professional’ – shall be built-in into Kia PBVs for seamless connectivity between autos and enterprise environments
- The ‘Plug & Play’ enterprise mannequin will permit small enterprise homeowners to shortly and flexibly customise their PBVs to go well with their particular wants
- Kia and Samsung plan to discover new IoT options and international growth, constructing on Korea’s popularity for good know-how
Kia Company has entered right into a strategic partnership with Samsung Electronics Co., Ltd. to introduce next-generation ‘Web of Issues’ (IoT) options for its Platform Past Automobiles (PBVs) choices.
The 2 corporations signed a Memorandum of Understanding throughout Kia’s 2025 EV Day in Spain, marking a big step towards redefining each the ‘In-Car’ and ‘Out-of-Car’ expertise for PBV prospects.
The signing ceremony was attended by Sangdae Kim, Head of Kia’s PBV Division, and Chanwoo Park, Govt Vice President of B2B Built-in Providing Middle at Samsung Electronics.
The collaboration aligns with Kia’s wider Platform Past Car technique, which seeks to increase the function of PBVs past transportation into personalized enterprise options that may be built-in into broader digital ecosystems.
“Kia PBVs are designed to be extra than simply autos, they’re clever enterprise options that join seamlessly with digital ecosystems,” mentioned Sangdae Kim, Head of Kia’s PBV Division. “We anticipate that our enterprise collaboration with Samsung, leveraging its AI B2B answer SmartThings Professional, will lengthen the car consumer expertise for our enterprise prospects past PBVs into the broader IoT ecosystem. This partnership is predicted to create new alternatives for locating buyer worth.”
Kia will combine Samsung’s IoT platform, ‘SmartThings Professional’, into its PBVs, enabling wi-fi management of linked gadgets and applied sciences by means of a ‘Plug & Play’ service. This answer permits enterprise prospects to combine and handle IoT-enabled home equipment with out complicated installations, just by attaching a wise connector.
“By integrating SmartThings Professional into Kia PBV, we plan to current an clever new method for companies to be linked to their prospects,” mentioned Chanwoo Park, Govt Vice President of B2B Built-in Providing Middle at Samsung Electronics. “We are going to present an optimized built-in retailer administration expertise primarily based on personalized options to cater for a spread of B2B prospects together with the self-employed and small enterprise homeowners.”
Connectivity between PBVs and enterprise environments
By integrating SmartThings Professional into its PBVs, Kia is enabling automated connectivity between autos and enterprise areas. This integration permits B2B prospects to configure enterprise routines, activating the suitable routine primarily based on the vacation spot entered within the PBV’s ‘In-Car Infotainment’ (IVI). This enables for seamless and safe administration and monitoring of exterior enterprise operations, even whereas on the street.
For example, when small bakery homeowners set a close-by wholesale market because the vacation spot, the pre-programmed enterprise routine will activate an ‘Ingredient Buy Mode’, and the car’s inside refrigeration system shall be routinely adjusted to make sure the substances stay recent throughout the journey.
As soon as the substances are bought and the shop is ready because the vacation spot, ‘Commute Mode’ will activate. This enables the homeowners to arrange the shop earlier than arriving by turning on the air-conditioning, signage, and different gear. They will additionally obtain a activity checklist intelligently, corresponding to checking stock and changing filters, enabling them to arrange the shop for operation with out employees.
After enterprise hours, they will activate a ‘Closing Mode’, which ensures that the shop’s gadgets are powered off, energy-saving measures are utilized, and safety administration is taken care of routinely. They can even obtain real-time notifications by means of IVI whereas driving if uncommon exercise is detected or if upkeep is required, corresponding to within the case of gadget malfunctions.
Additional examples of the know-how’s performance embrace an ‘Unmanned Operation Mode’, which hospitality venues can use to remotely deal with check-ins and check-outs, unlock room doorways, management gadgets, and optimize local weather management settings. Even whereas driving, homeowners can monitor the inside and exterior of the rooms by means of IVI and test visitor reservation info to carry out distant check-ins and check-outs.
SmartThings Professional will make the most of AI-driven sample recognition to suggest and refine automated enterprise routines, whereas PBV homeowners will be capable to monitor and management these options immediately by means of the car’s infotainment system, or by means of a pill gadget.
Increasing PBV enterprise options for international B2B prospects
Alongside SmartThings Professional integration, Kia and Samsung plan to develop specialised IoT options tailor-made to the distinctive wants of PBV enterprise prospects throughout varied industries.
The 2 corporations will first launch pilot companies for small enterprise homeowners and self-employed prospects as a part of this partnership. Shifting ahead, they are going to work on growing IoT product strains particularly for PBVs and bundled options tailor-made to the wants of B2B shoppers. In addition they goal to create new enterprise fashions and lengthen their companies to B2B prospects globally.
This broader integration of know-how, pushed by the partnership between the 2 corporations, will allow a seamless service that connects mobility, know-how and enterprise. The collaboration reaffirms Korea’s sturdy popularity for good know-how and Kia’s dedication to growing smarter, extra environment friendly mobility options.
