- New marketing campaign highlights Kia’s dedication to selling unity and connection for individuals all over the world
- Kia Official Match Ball Provider program and inaugural Kia OMBC CupTM to deliver collectively younger gamers alongside the world’s finest gamers
- International World Cup ambassador Thierry Henry to be featured in three marketing campaign teaser movies
- FIFA World Cup 2026™ Show Theme to be made accessible by way of Kia Join Retailer
Kia Company at this time introduced the launch of its world model marketing campaign for FIFA World Cup 2026TM underneath the banner ‘Inspiration connects us all.’
The brand new marketing campaign highlights the model’s dedication to selling unity not solely between Kia and its prospects, however amongst individuals all over the world throughout the iconic world sporting occasion.
The important thing elements of the marketing campaign embody the Kia Official Match Ball Provider (OMBC), Show Themes for Kia automobiles, and marketing campaign movies that convey the broader message of connection by way of inspiration.
Chang Sung Ryu, Senior Vice President and Head of Kia’s International Model & Buyer Expertise Division, commented: “The FIFA World Cup™ is greater than a sporting occasion, it is a cultural celebration that brings the world collectively. This marketing campaign embodies Kia’s core message ‘Inspiration connects us all’ and goals to assist followers across the globe get pleasure from their expertise to the fullest, reflecting the corporate’s imaginative and prescient as a sustainable mobility options supplier that allows connection and inspiration past the street.”
What’s the Kia Official Match Ball Provider program?
The Kia Official Match Ball Provider sees kids from nations all over the world chosen to ship the official match ball to World Cup referees earlier than every match. For the upcoming World Cup, a complete of 104 contributors aged between 10 and 14 shall be given the prospect to enter the sector alongside the world’s finest gamers.
The corporate can also be increasing the OMBC program by internet hosting the first-ever Kia OMBC CupTM as a part of its help for world youth soccer (soccer) initiatives. The OMBC contributors shall be given the chance to play in a youth soccer (soccer) event, chosen by way of native try-outs. The occasion will function participation from former soccer (soccer) legends, who will symbolize their nations, together with world World Cup ambassador and soccer (soccer) icon Thierry Henry.
How does the OMBC program match into the ‘Inspiration connects us all’ marketing campaign?
The OMBC program is on the coronary heart of Kia’s world marketing campaign, unveiled at this time by way of three teaser movies that includes world ambassador Thierry Henry.
The primary video unveils the idea of the ‘forty ninth Crew’ by way of Kia’s personal draw occasion, symbolizing an extra crew past the 48 official World Cup nations. The second video reveals Henry in an interview, hinting that he’ll lead this symbolic crew. The third video, entitled ‘The Subsequent Legend’, options Henry driving an OMBC participant to the stadium in a Kia car, reinforcing Kia’s message of inspiration and connection.
Collectively, these movies rejoice the spirit of soccer and encourage younger gamers to dream large, embodying Kia’s perception that inspiration connects us all.
What Kia Show Theme shall be accessible in reference to FIFA World Cup 2026TM?
Kia’s FIFA World Cup 2026™ show themes are designed to attach followers by way of Kia automobiles, permitting them to share the joys and emotion of the event even inside their automobiles. Kia’s Show Themes enable car customers to get pleasure from:
- Custom-made cluster and infotainment show colours and graphics
- Custom-made navigation and driving data
- Animations that seem throughout engine start-up and shut-down
The primary theme launched at this time, FIFA World Cup 2026™ International Show Theme, celebrates the event whereas providing a novel expertise solely for Kia homeowners enthusiastic about soccer (soccer). The corporate plans to distribute a complete of 17 themes main as much as the event’s opening subsequent yr, together with host-country themes and Kia OMBC CupTM taking part nations. Show themes shall be accessible for free obtain on the Kia Join retailer within the U.S., Korea, and European nations[i].
What’s Kia’s affiliation with FIFA?
Kia has been an official companion of FIFA, the worldwide soccer (soccer) governing physique, since 2007. As its Official Mobility Accomplice, Kia will present transportation, autonomous driving applied sciences, and future mobility companies at FIFA’s world occasions and tournaments till 2030.
[i]Show Themes are solely accessible on fashions which have the chosen ccNC (Linked Automotive Navigation Cockpit) based mostly infotainment system. An energetic Kia Join subscription is required to make the most of Show Themes. With out an energetic Kia Join subscription, Show Themes is not going to be operational. The variety of free downloads might range by area. FIFA themes can be found for obtain and use solely till the tip of July. As soon as downloaded, Show Themes are restricted to make use of on the precise car tied to buy and can’t be transferred to different automobiles. Over-the-Air options and updates might require an extra value and will range by mannequin, mannequin yr, and trim degree. Options, specs, and charges are topic to alter. Kia Join subscription is required and Kia Join phrases and circumstances apply. For Europe, show themes can be found solely on chosen ccNC automobiles and will not be supported on all ccNC fashions.
