Kia Company is celebrating the model’s 80th anniversary in the present day, holding a particular ceremony to mark the event and opening a brand new exhibition at Kia Imaginative and prescient Sq. in Yongin, Korea.
The occasion highlighted Kia’s 80-year journey, evolving into a world chief in sustainable mobility by means of contributions from Kia staff previous and current, and gave perception into Kia’s philosophy and future imaginative and prescient.
Hyundai Motor Group Government Chair Euisun Chung, Kia President & CEO Ho Sung Music, and different members of the Kia senior government management group attended the occasion, joined by roughly 400 friends.
Euisun Chung, Hyundai Motor Group Government Chair, commented:
“Kia’s 80-year historical past has been a outstanding journey, an epic narrative. On behalf of Hyundai Motor Group, I lengthen my gratitude to everybody who has been a part of Kia’s 80-year legacy.”
Ho Sung Music, Kia President and CEO, mentioned:
“Drawing on the teachings realized from compiling Kia’s 80-year historical past, we’ll reaffirm the spirit of dedication that has pushed us since our founding. On the similar time, we’re dedicated to preserving and sharing our heritage, together with intangible property, as a driving drive for the long run.”
How is Kia celebrating its 80th anniversary?
Hyundai Motor Group (the Group) and Kia executives, staff, and former executives joined friends to spotlight Kia’s 80-year heritage and current its future imaginative and prescient, impressed by the model’s legacy – a real historical past of problem and dedication.
Visitors heard from Kia staff as representatives of those that will play a key function in delivering Kia’s imaginative and prescient as future leaders. In addition they loved a particular celebratory movie, that includes those that performed important roles in Kia’s achievements, and a solo efficiency by Kia Ambassador and multi-award-winning violinist, Clara-Jumi Kang.
Kia additionally unveiled the Imaginative and prescient Meta Turismo idea automobile, which embodies Kia’s imaginative and prescient for a brand new period of mobility. The idea combines dynamic driving efficiency with a lounge-inspired inside, paying homage to the velocity and class of Nineteen Sixties long-distance touring.
What are the important thing options of the Kia Imaginative and prescient Meta Turismo idea automobile?
The Imaginative and prescient Meta Turismo is a contemporary reinterpretation of three core experiences:
- Efficiency driving
- Immersive driving expertise by means of digital interplay
- Spaciousness of the lounge house
Its exterior displays the Kia design philosophy ‘Opposites United’, that includes a futuristic silhouette that blends gentle surfaces with geometric components. Inside, the design enhances human-mobility interplay by means of digital expertise and creates a extremely immersive expertise for each drivers and passengers, with distinctive design components and a spacious structure.
A spotlight is the Imaginative and prescient Meta Turismo’s steering wheel, which reimagines the next-generation intuitive driving interface. It presents a extra immersive driving expertise with three digital modes – Speedster, Dreamer, and Gamer – using AR Head-Up Show (HUD) expertise to ship tailor-made person experiences for various driving environments. The AR HUD integrates sensible glass into the automobile, enabling drivers to view digital graphics as if they’re floating above the street in three dimensions.
Kia will unveil full info on the idea within the close to future.
Karim Habib, Government Vice President and Head of Kia International Design, commented:
“The Imaginative and prescient Meta Turismo embodies Kia’s imaginative and prescient that integrates dynamic mobility and human-centered areas. It’s an expression of Kia’s dedication to repeatedly convey technologically superior mobility and experiences that have interaction, stimulate, and encourage.”
What’s on show at Kia’s 80th Anniversary Exhibition?
Kia’s 80th Anniversary Exhibition, held below the theme ‘The Legacy of Motion,’ is an immersive heritage expertise that showcases automobiles starting from historic fashions to the very newest merchandise. Situated on the primary ground of Kia Imaginative and prescient Sq. – Kia’s worker coaching and technique institute – in Yongin, Korea, the exhibition might be open to guests till 2029.
The exhibition options eight Legacy show zones, every exploring themes and spotlighting automobiles from Kia’s first 80 years of producing:
- Wheel – Covers Kia’s inception and the imaginative and prescient of its founder, Kim Cheol-ho, that includes the 3000-Liho bicycle, the Okay-360 (a three-wheeled industrial automobile), and the Kia Brisa passenger automobile
- Evolution – Highlights Kia’s customer-centric DNA, that includes the Kia Bongo (a lightweight industrial automobile truck), and the all-new PV5, Kia’s first PBV
- Folks – Spotlights Kia’s world high quality administration, management tales and long-running flagship fashions, that includes the Kia Sportage, and the Kia Carnival
- New Street – Tells the story of Kia’s world enlargement with localized manufacturing and gross sales methods, that includes the Kia Ceed, Cerato R, Sonet, and Telluride
- Identification – Paperwork the historical past of the model’s world ascent, that includes the long-lasting Kia Delight, Soul, and Stinger fashions
- Progress – Outlines Kia’s improvement within the fashionable period, that includes its superior expertise, progress, and world sustainability options, highlighted by the Kia EV6 GT
- Inspiration – Positions Kia as a cultural icon, that includes the Kia Soul crossover
- Motion Archive – Chronicles Kia’s evolution by means of 100 fashions consistent with the model’s philosophy of ‘Motion that Evokes’
What are the important thing miles stones in Kia’s 80-Yr Journey?
Kia was based in 1944 as Kyungsung Precision Business by Kim Cheol-ho. The corporate adopted the Kia title in 1952 and launched its first mobility product, the 3000-Liho bicycle. In 1973, Kia established the Sohari Plant (now AutoLand Gwangmyeong), Korea’s first built-in automotive manufacturing facility.
In 1974, Kia launched its first four-wheeled automobile, the Kia Brisa, happening to realize world success with fashions such because the Kia Delight subcompact automobile, launched in 1987, and the Kia Sportage, the world’s first city SUV, in 1993.
In 1997, Kia was acquired by Hyundai Motor Group below the visionary management of Founding Chairman Ju-yung Chung and Honorary Chairman Mong-Koo Chung. Appointed President of Kia in 2005, Euisun Chung carried out a complete Design Administration technique and employed world design leaders – together with Peter Schreyer as Chief Design Officer – to outline Kia as a design-driven model.
Kia revitalized its model technique in 2021 below its ‘Whole Transformation’ strategy, providing sustainable mobility options within the type of electrical automobiles, adopted by Platform Past Automobile (PBV) fashions and software-based companies.
How is Kia linking its heritage actions to the model’s future imaginative and prescient?
Kia is leveraging its 80-year heritage with a spread of inventive world campaigns to spotlight the model’s future imaginative and prescient:
- Kia 80th Anniversary × Artist Oyow – A collaboration with famend illustrator Oyow, who created the commemorative paintings for Kia’s 80th anniversary
- Kia 80 Years – A 430-page publication that chronicles Kia’s 80-year journey from its basis to its rise as a world mobility model; that is the primary historic quantity Kia has revealed because the firm joined Hyundai Motor Group
- The Portraits of Kia – A four-episode video collection telling Kia’s heritage story by means of 4 contrasting personas: Founder, International Correspondent, Sports activities Fan, and Honorary Chairman Mong-Koo Chung
- Motion Archive – An on-line heritage platform highlighting Kia’s 80-year historical past and heritage, tales, and iconic automobiles
