BMW’s latest styling shift has sparked debate amongst fans loyal to the German automaker. Whereas this new design language is slowly profitable over some, others stay firmly against it. However not Studie AG. The Japanese BMW specialist has wholeheartedly embraced the styling evolution.
For these unfamiliar, Studie, a Yokohama-based tuning store based in 1995, initially gained recognition as a BMW components specialist, specializing in the newest fashions at any given time. In the present day, Studie’s operations lengthen throughout Japan, with branches in Sendai, Kobe, Fukuoka, Sapporo, Hokkaido, and Nagoya. Moreover, the corporate runs the official BMW racing crew in Japan’s Tremendous GT touring automotive championship. Suffice it to say, Studie has turn into a cornerstone of Japan’s BMW tradition.


With its roots in motorsport, Studie caters not solely to modification fans but in addition to purists. Every of the store’s demo automobiles options various levels of aftermarket enhancements, however as Bob-san, the proprietor of Studie, defined, solely about 8% of their clients go for suspension upgrades. And even fewer select modifications like wheels, exhausts, or efficiency components.



Over the previous twenty years, Studie has fostered a diehard group of BMW homeowners in Japan, with over 1,300 shared tasks documented on their proprietor boards.
Many BMW fans in Japan desire to maintain their automobiles comparatively inventory, maybe a nod to the factory-delivered enjoyability and efficiency of contemporary MÂ machines.


On this go to to Studie, Bob-san was form sufficient to carry out 4 of the store’s demo automobiles, together with his personal 1 of fifty 3.0 CSL, considered one of solely two in Japan – the opposite parked proper beside it within the Studie showroom.

Alongside the three.0 CSL, we additionally noticed a G82 M4, a collaboration between HKS and Studie on a G80 M3, and an M3 Touring Competitors – my private favorite of the bunch.

Whereas the three.0 CSL stays unmodified, it stood out as probably the most particular automotive of the day. The CSL pays homage to BMW’s legendary Nineteen Seventies coupe and includes a 6-speed handbook transmission, centre-lock wheels, an energetic differential, and 560hp. No surprise the fiftieth anniversary launch was an on the spot BMW collector’s must-have when it debuted in 2022.


However what shocked most was the three.0 CSL’s price ticket – north of US$1.5 million. That kind of coin is sufficient to safe nearly any legendary traditional or fashionable hypercar. It’s a reasonably clear indicator of Bob-san’s deep ardour for the BMW model.

A signature contact for Studie automobiles is the distinctive emblem sticker positioned on the rear. Peeling pesky service store stickers off is sort of the primary to do when getting your automotive again from being labored on, however you’ll discover most Studie automotive proprietor conserving theirs firmly in place, a testomony to their pleasure in being a part of the Studie group.
The G82 M4 parked close by served as the inspiration for the three.0 CSL – minus the seven-figure asking worth.

On the skin, the M4 is fitted with carbon fibre accents, a rear wing, facet skirts, a entrance grill alternative, a carbon bonnet, BBS wheels, and KW suspension.

The modifications are extra than simply aesthetic; they improve the automotive’s street presence, making it unimaginable to disregard.


Contained in the absolutely re-trimmed cabin, the M4 includes a colour-matched roll cage, Recaro traditional seats and an OMP steering wheel. No element has been neglected.


Subsequent is the ‘HKStudie’ M3, a mission combining JDM tuning strategies with German engineering. Although nonetheless in its early phases, the HKS-Studie partnership has already resulted in upgraded suspension and exhaust programs.

My favorite of the group, the M3 Competitors Wagon, was a shocking instance of understated aggression. With an Adro entrance bumper and physique equipment, this wagon stood out with out being excessive. It’s the construct that reignited my ardour for contemporary BMWs.


Beneath the hood, the purple theme continues with a CSF Race cost cooler consumption manifold and CPM cross bracing.


Paired with BBS wheels and KW suspension, this M3 Touring exemplifies the signature Studie aesthetic – refined however at all times purposeful.

The place else may you see 4 M automobiles of such calibre lined up collectively? That is what makes Studie synonymous with BMW in Japan.

Studie’s capability to harness the most effective of contemporary BMWs and elevate them has earned the corporate a well-deserved fame. And who is aware of? In 40 years, these is perhaps the automobiles we glance again on with the identical reverence for in the present day’s classics.
Alec Pender
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